Course
Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, a website’s traffic too often drops. What’s more, the marketplace of digital content is more crowded, making it harder to rise above the noise.
As search engines like Google dominate the online user’s experience, marketers need to take an integrated approach for their firms to survive and thrive against competitors with deeper pockets. That approach is called integrated marketing communications. It encompasses owned, earned, paid, and shared media.
Join Hinge marketing experts Ashley Bailey, Kevin Bloom, and Rowena Figueroa, as they walk through the key components of an integrated marketing communications strategy, the best practices, pitfalls to avoid, and a sample campaign.
Takeaways:
- How zero-click searches impact SEO
- Why you need to take an integrated approach to marketing communications
- Best practices around owned, earned, paid, and shared media
- Owned, earned, paid, and shared media
- How to develop an effective integrated marketing communications campaign strategy