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In a poll of A/E/C industry leaders responsible for leading the pricing conversation in their firms, we found the vast majority fall prey to two critical problems:

  1. We underestimate our value to our clients
  2. We price ourselves according to problem #1

Insight into the clients’ perceptions is the only way to fix the first problem and enable targeted action on the second.

Join Ryan Suydam to identify all the ways A/E/C firms create “value gaps” in their firms – some intentional, others not. You’ll learn a simple method to collect data from your clients and learn which ones feel you’re delivering a Cadillac at Chevy prices. You’ll also explore how to address value imbalances, including pricing, scope, and delivery adjustments.

At the end of this 60-minute session, you’ll walk away ready to carefully fine-tune pricing and delivery to capture more value without compromising your client’s long-term loyalty. You’ll also leave equipped with strategies to continuously increase your value proposition and move your margins upward in lock-step.


  • Identify why you chronically under-value your service
  • Implement a measurement process that reveals when and where your margins can increase
  • Develop a process to continuously create and capture value from your clients

About the presenter: Ryan Suydam co-founded Client Savvy in 2004, to help firms create fierce client loyalty by designing, implementing, and measuring client experiences. He has coached over 300 organizations and over 10,000 professionals on the skills required to be “client savvy.” His clients are twice as likely to be recommended by their clients, three times as likely to realize above-average financial returns, and consistently attract and retain better employees. Ryan is based in Raleigh, NC.

Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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