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All too often in the A/E industry, tactics and operational decisions masquerade as strategic thinking. Lacking opportunity or training to practice strategic thinking, engineers default to making decisions at an operational level within their particular area of expertise.

Break the cycle of operational decision making and give your firm’s leadership a springboard to think and lead at a higher level.

Join Mark Goodale for a quick-moving, focused look at what strategic thinking is and how it can help your firm’s leadership and management take better care of your employees, clients, and companies well into the future.


  • Distinguish between strategic and operational/tactical decisions
  • Learn how to use the “5 P’s” (the five definitions of strategy) to determine whether your firm has a sense of direction or is in a state of confusion
  • Identify the various forms of industry competition (existing rivals, new entrants, substitute services, etc.) and how to address each effectively
  • Explore the different ways your firm can differentiate itself from your rivals
  • Identify how your firm can generate lasting competitive advantages through tailored marketing, lean project delivery, strategic alliances, and more
Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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