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Too many A/E/C industry LinkedIn users simply go through the motions of extending and accepting invitations without sufficient thought to a well-designed strategy — from the image their profile conveys through marketing/business development outreach methodologies.

Join Rich Friedman to learn more about LinkedIn’s robust benefits and the five best practices and five pitfalls to avoid when using LinkedIn for:

  • Networking
  • Gathering market research and intelligence
  • Business development
  • Market positioning

Using actual case studies, participants will learn how to:

  • Critically analyze a prospective client’s LinkedIn profile to gain valuable information that will prepare your firm for a networking/BD meeting and pre-prosition you for a win
  • Optimize your own profile by adding vital content that discerning users look for
  • Increase your chances of getting a response from a request to be connected to someone
Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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