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- About this Course -

This training program is for mid to senior level technical staff at engineering firms looking for seller-doer training. This program includes five modules that will cover business development strategy, soft skills & sales techniques, proposal writing, client networking and relationship management, and client interviews. 

By fostering seller-doers within your firm, you are focusing on business growth and your firm's strategic objectives. The goal is to increase your firm's revenue, market share, and overall company performance. Your staff already has technical expertise, and now arm them with the skills of strategic thinking, managing client expectations, find synergies with your marketing department and network and present with confidence.  

This course is designed for consulting engineering firms or architecture design firms of any size or discipline.

- Course Overview -

Module 1: Business Development Strategy  

September 11, 2025 | 1:00 - 3:00 pm EST

Module 2: Soft Skills & Sales Techniques

September 17, 2025 | 1:00 - 3:00 pm EST

Module 3: Proposal Writing 

October 15, 2025 | 1:00 - 3:00 pm EST

Module 4: Client Networking & Relationship Management  

October 22, 2025 | 1:00 - 3:00 pm EST

Module 5: Shortlist Interviews and Client Presentations

November 5, 2025 | 1:00 - 3:00 pm EST

Detailed Course Outline
corporate woman shaking hands with client

- Course Format -

 

Each module will last 2 hours with 1-2 presenters per module. Modules will be offered live and recorded by experienced industry practitioners. This five-module program covers the critical topics every A/E professional needs to become a successful seller-doer at their firm. This training offers up to 10 PDH's!

Attend live sessions or access recorded lectures anytime via computer, tablet, or smartphone.

Sessions will include PowerPoint presentation slide decks and handouts for reference.

Participants be able to ask questions at the end of each live module.

Meet Your Instructors

Module Presenters | Faculty Members

Julie Wanzer
Julie Wanzer, LEED, AP

Owner
Business Rewritten, Inc.

Scott Butcher
Scott Butcher, FSMPS, CPSM

Managing Director, Strategic Growth Advisor
Stambaugh Ness

Vracas
Melanie Vracas

Principal
Cakewalk Strategies

Rachel Charlton
Rachel Charlton

Founder/Content Strategist
Sticky Communications

Carol Doscher Picture
Carol Doscher

President & CEO
Graceworks Inc.

Rich Swingle Picture
Rich Swingle

Freedom Finder
Graceworks Inc.

Hear from Diana O'Lare the staff director for the Business Development & Marketing Forum for a preview of the new seller-doer accelerator: business development for engineers.

Frequently Asked Questions

Participants can expect to spend 2 hours per module over the course of the 7 week program.

Full Program Registration

$895 ACEC Members | $1,195 Non-Members

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Single Module Registration

$295 ACEC Members | $395 Non-Members

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Questions? Please email Diana O'Lare