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ACEC News / Education

November 5, 2020

Next Week's Online Class Address Fiduciary Duties, Email Marketing, and Leadership

ACEC will offer three online classes next week.

Engineering Ethics: Engineers and Fiduciary Duties
Tuesday, November 10, 1:30-2:30 pm (Eastern)

There’s a growing trend to impose fiduciary duties on professional engineers, but is it right for engineers to carry these duties? How can you ensure that you don't unintentionally take on such a high duty of care?

Mathew Rechtien, general counsel at Walter P Moore, will explore what it means to be a fiduciary and how engineers sometimes find themselves in the role, whether they intended to or not, and offer tips on how to avoid inadvertently taking on fiduciary responsibilities.

Click here to register.

Email Marketing Rules: How to Plan, Develop and Execute a Stand-Out Email Marketing Program for Your Firm
Wednesday, November 11, 1:30-2:30 pm (Eastern)

Email marketing can be a powerful and cost-effective tool to connect your website, social media and lead generation efforts, keep your firm top of mind, and your prospects and clients engaged.

In this online class, Substance151 Director of Brand Strategy Ida Cheinman will cover everything from planning your email marketing calendar to building and segmenting your list to creating and repurposing already existing content. She will take a look at the best strategies, next practices, common mistakes (and how to avoid them) and how to make email marketing work for you regardless of the size of your firm, marketing team or marketing budget.

By the end of the session attendess will:

  • Learn how to create a successful email marketing program from start to finish, making it an integral part of their firm’s overall marketing and content strategy.
  • Identify top strategies and tactics for using email marketing to build brand visibility, engage prospects and clients, generate leads and position their firm as an expert.
  • Learn what tools and technologies to use for email design, distribution, automation and analytics.
  • Understand which external factors affect deliverability and engagement and what metrics to use to diagnose and improve the email program’s shortcomings to maximize their firm’s email marketing investment.

Click here to register.

7 Critical Success Factors for Leadership that Few People Know or Discuss
Thursday, November 12, 1:30-2:30 pm (Eastern)

Too many leaders find themselves at the head of the table without a real understanding of how they got there or the strategies that might be sustaining or undermining their authority.

Join Chuck Roberts, president & CEO, Performance Management Group, Inc. to learn why your title doesn't always reflect your influence, why group decisions can be a red flag, and much more!

No matter if you're an entry-level employee or a seasoned executive, this class will equip you with solutions to some of the most common, yet least talked about issues that leaders face.

Participant takeaways:

  • How to lead from any position in the firm
  • The 7 Critical Success Factors for aligning, inspiring, and motivating others
  • Why buy-in isn’t the key to gaining support for your initiatives
  • The secrets for shifting from reactive management to proactive leadership

Click here to register.


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