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Episode Details

ACEC welcomes political consultant Mark Bryant of Agency Advisors onto the show to discuss the changing nature of issue advocacy in the age of big data and the internet.  Mark discusses three main themes during the interview: message packaging, message delivery and measurement and how each can be utilized to maximize the return of an issue advocacy campaign.

During the interview Mark and Engineering Influence host Jeff Urbanchuk discuss tactics and tools that can help advocates better tailor their messages during the development of an integrated issue campaign.  Some of those resources are listed below:

Useful Reference Information:

Data Visulaization Tools:

Social Analytics Tools:

Infographic Creation Tools:



September 26, 2019

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