Attracting Clients: How to Market Your Firm with Every Conversation

Thursday, March 2, 2017 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

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This online class carries 1.0 PDH (Professional Development Hour).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Lynne Waymon, CEO, Contacts Count LLC

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To stay competitive, every staffer should make marketing your firm their business. They can start by treating every conversation they may have as a potential business opportunity. 

That means tossing the idle chitchat and replacing it with conversation that showcases firm talent and expertise.

Join Lynne Waymon to learn two practical formulas for creating engaging conversations that reinforce your brand and teach others about your niche in the marketplace. You'll leave this session ready to:

  • Answer “What do you do?” with a response that opens dialogue about their needs and your competence
  • Tell a brief story or example that highlights your firm’s projects and successes
  • Talk about your work and your firm's achievements in casual conversations in business and social settings - without bragging!

This on-demand online class lasts 60 minutes and is worth 1.0 PDH (Professional Development Hour).

About the speaker: Lynne Waymon is co-author of Strategic Connections: The New Face of Networking in a Collaborative World, (January 2015, AMACOM, NY, and co-founder of Contacts Count LLC, an international firm that specializes in teaching engineers, consultants, CPAs, attorneys, and other professionals the networking skills that lead to business growth.


ACEC Members: $149
Non-members: $249

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Maureen Brown




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