Brand-Based Culture: Your Real Competitive Advantage

Wednesday, February 13, 2019 1:30 PM - 2:30 PM (Eastern Time (US & Canada))

02-13-2019 01:30 PM 02-13-2019 02:30 PM 15 Brand-Based Culture: Your Real Competitive Advantage Brand-Based Culture: Your Real Competitive Advantage Online ACEC acec@acec.org false MM/DD/YYYY add to calendar

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This online class carries 1.0 PDH (Professional Development Hour).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Ida Cheinman, Principal/Creative Director, Substance151, Benefit LLC

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In professional services, we're only as good as our people. And to compete and win in the decade ahead, A/E firms must find new ways to attract, engage and retain the next generation of empowered employees. Employees who are guided by a single motivation: what’s in it for me?

That's where company culture comes in. The benefits of having a strong culture extend far beyond the increased effectiveness of employee recruitment programs or reduced costs of employee turnover. Engaged internal teams translate into increased motivation and productivity, higher quality of work and better customer experience – just to name a few.

But creating and sustaining a great corporate culture isn't easy. Join Ida Cheinman to learn how you can create and sustain a corporate culture with an intentional, disciplined, and ongoing effort to align your business' strategy, brand, and employee experience.

TAKEAWAYS:

  • Learn new winning strategies for aligning their firm’s business strategy, brand and employee experience
  • Examine the difference between a disconnected “employer branding” effort and the far-reaching benefits of a single brand developed with both customers and employees in mind
  • Transform brand and marketing concepts and tools traditionally used to attract and engage clients into powerful employee recruitment and engagement tools for every stage in the employee journey – from a candidate to an employee to a raving fan

 

Registration:
ACEC Members: $179
Non-members: $279

Click here for the faxable registration form
>> Click here to register.

Contact:
Maureen Brown
202-682-4349
education@acec.org

 

X Did you know ...? All ACEC Online Classes carry 1-1.5 PDH credits. For more information check out our complete list of FAQs. Find My Answer >>

 

Refunds, Credits, Substitutions, and Cancellations

To successfully access an ACEC live or on-demand online class, you must be using Windows 7 or higher.

For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact education@acec.org for further information.

 

 

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