Brand-Based Culture: Your Real Competitive Advantage

Wednesday, February 13, 2019 1:30 PM - 2:30 PM (Eastern Time (US & Canada))

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This online class carries 1.0 PDH (Professional Development Hour).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Ida Cheinman, Principal/Creative Director, Substance151, Benefit LLC

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In professional services, we're only as good as our people. And to compete and win in the decade ahead, A/E firms must find new ways to attract, engage and retain the next generation of empowered employees. Employees who are guided by a single motivation: what’s in it for me?

That's where company culture comes in. The benefits of having a strong culture extend far beyond the increased effectiveness of employee recruitment programs or reduced costs of employee turnover. Engaged internal teams translate into increased motivation and productivity, higher quality of work and better customer experience – just to name a few.

But creating and sustaining a great corporate culture isn't easy. Join Ida Cheinman to learn how you can create and sustain a corporate culture with an intentional, disciplined, and ongoing effort to align your business' strategy, brand, and employee experience.


  • Learn new winning strategies for aligning their firm’s business strategy, brand and employee experience
  • Examine the difference between a disconnected “employer branding” effort and the far-reaching benefits of a single brand developed with both customers and employees in mind
  • Transform brand and marketing concepts and tools traditionally used to attract and engage clients into powerful employee recruitment and engagement tools for every stage in the employee journey – from a candidate to an employee to a raving fan


ACEC Members: $179
Non-members: $279

Click here for the faxable registration form
>> Click here to register.

Maureen Brown




HDR  Office Depot 


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