Thursday, March 29, 2018 1:30 PM - 2:30 PM (Eastern Time (US & Canada))
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This online class carries 1.0 PDH (Professional Development Hour).
Curriculum Track: Marketing and Business Development
Member Organization: National Events
Faculty: Jason Mlicki, Principal, Rattleback
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For the last 7-8 years, "insight selling" has been at the heart of most new B2B selling and marketing thinking. As the story goes, cold calls are dead and most of the buyer's journey is done before you’re even engaged in a conversation.
Not so fast.
New research from the Rain Group challenges some of this newfound wisdom. In fact, they claim some of it might not be true at all. So, who and what should you believe? How should you approach marketing and business development at your firm?
Join Jason Mlicki for this 60-minute marketing session, where you'll get:
ACEC Members: $149