Motivate and Manage: Brain-Friendly Techniques to Enhance Performance

Thursday, October 12, 2017 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Business Management and Quality

Member Organization: National Events

Faculty: Shelley Row, Shelley Row Associates, LLC

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As the engineering consulting business becomes more complex and pressures for project delivery increase, staff can feel unsettled and unmotivated. Fortunately, the research is in and motivation is not just about money. Neuroscience to the rescue!

Take advantage of neuroscience and the 5 "Cs" that increase motivation and cooperation.

Join Shelley Row for an interactive workshop where you'll learn how to "unlock the brain" to motivate and engage staff, teams or even your clients. identify the specific motivation challenge in your consulting firm and come away with practical, implementable actions that you can apply immediately.


  • Understand the basics of brain function as it applies to motivation
  • Learn the factors that reward the brain so that motivation increases
  • Apply the five Cs (control, certainty, connection, clout and consistency) with staff (or clients) to activate a reward response
  • Use intrinsic motivation as a management tool to enhance engagement and motivation


ACEC Members: $199
Non-members: $299

Click here for the faxable registration form
>> Click here to register.


Maureen Brown




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