Optimizing Your Firm’s Website for Maximum Impact

Thursday, October 25, 2018 1:30 PM - 2:30 PM (Eastern Time (US & Canada))

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Information Technology

Member Organization: National Events

Faculty: Tim Asimos, CPSM, Vice President, Director of Digital Innovation, circle S studio

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Your website is arguably your firm’s most valuable marketing asset, and it should serve as a platform for differentiation, thought leadership, business development and talent acquisition.

However, many engineering firm websites function more like a virtual brochure and lack the design, organization, content, features, functionality, and technical foundation necessary to meet user needs and move the needle.

So how can you turn your firm’s website — whether old, new, or somewhere in-between — into an impactful, results-driven tool that plays a critical role to achieve your firm’s strategic goals?

Join Tim Asimos to explore innovative ideas that can transform a website into a dynamic growth-focused machine. You'll learn practical tips and tricks, answer FAQs, and walk away with actionable insights for optimizing your firm’s website.

TAKEAWAYS:

  • Understand how to identify the strengths/weaknesses of your firm’s website
  • Identify fundamental website changes/edits you should make
  • Discover crucial content and design elements needed for maximum impact
  • Discover the keys to optimizing for visitors and search engines

 

Registration:
ACEC Members: $179
Non-members: $279

Click here for the faxable registration form
>> Click here to register.

Contact:
Maureen Brown
202-682-4349
education@acec.org

 

 

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