Thursday, June 28, 2018 1:30 PM - 3:00 PM (Eastern Time (US & Canada))
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This online class carries 1.5 PDHs (Professional Development Hours).
Curriculum Track: Marketing and Business Development
Member Organization: National Events
Faculty: Jeff Berk, PE, President, JBA and Don Sherman, PE, DSG-LLC, Market Masters AEC
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The key to maximizing your Marketing and BD return on investment is finding and pursuing winnable work. Yet most firms' market analysis doesn't identify specific clients and opportunities that are actually winnable.
Instead, CRM systems are filled with "wish-lists" of opportunities tabulating skewed guesstimates of win probabilities and potential revenue. And then it is someone else's job to make the wishes come true.
What you need is a vetted, actionable portfolio of opportunities that aligns with your strategic and operations plans.
Join Don Sherman and John Berk to learn how your firm can more efficiently increase its marketing and business development ROI by:
ACEC Members: $199