Pursuing “Winnable Work,” Not “Wish-Lists”

Thursday, June 28, 2018 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

06-28-2018 01:30 PM 06-28-2018 03:00 PM 15 Pursuing “Winnable Work,” Not “Wish-Lists” Pursuing “Winnable Work,” Not “Wish-Lists” Online ACEC acec@acec.org false MM/DD/YYYY add to calendar

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Jeff Berk, PE, President, JBA and Don Sherman, PE, DSG-LLC, Market Masters AEC

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The key to maximizing your Marketing and BD return on investment is finding and pursuing winnable work. Yet most firms' market analysis doesn't identify specific clients and opportunities that are actually winnable.

Instead, CRM systems are filled with "wish-lists" of opportunities tabulating skewed guesstimates of win probabilities and potential revenue. And then it is someone else's job to make the wishes come true.

What you need is a vetted, actionable portfolio of opportunities that aligns with your strategic and operations plans.

Join Don Sherman and John Berk to learn how your firm can more efficiently increase its marketing and business development ROI by:

  • Performing a "winnable market analysis"
  • Developing a "vetted opportunity portfolio"
  • Making progressive, strategic go/no-go decisions
  • Committing time and resources to the right opportunities

 

Registration:
ACEC Members: $199
Non-members: $299

Click here for the faxable registration form
>> Click here to register.

 

Contact:
Maureen Brown
202-682-4349
education@acec.org

 

X Did you know ...? All ACEC Online Classes carry 1-1.5 PDH credits. For more information check out our complete list of FAQs. Find My Answer >>

 

Refunds, Credits, Substitutions, and Cancellations

To successfully access an ACEC live or on-demand online class, you must be using Windows 7 or higher.

For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact education@acec.org for further information.

 

 

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