Thursday, May 18, 2017 1:30 PM - 3:00 PM (Eastern Time (US & Canada))
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This online class carries 1.5 PDHs (Professional Development Hours).
Curriculum Track: Marketing and Business Development
Member Organization: National Events
Faculty: Tim Asimos, CPSM, Vice President, Director of Digital Innovation, circle S studio
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Your firm needs marketing to attract, engage, and ultimately acquire new clients. But today's professional services buyers are becoming jaded by the daily barrage of messaging and content. They have short attention spans and high demand for brand experiences that add value and are tailored to their needs.
So as more and more firms are getting on board with content marketing, it’s not enough to create one-size-fits-all content.
Winning the battle for engagement depends on communicating with your audience using content that is contextually relevant to where they are in the customer lifecycle.
Simply put – context personalizes the content experience through more targeted and relevant one-to-one interactions. But creating content that truly stands out and resonates with your target audience is no easy task.
Join Tim Asimos to learn how you can bring context to your content by targeting the right audience, using the right messages, and sending at the right time in the buyer’s journey. Through real-world examples and field-tested best practices, you'll learn how to better engage your target audiences with marketing that acts more like a magnet and less like a bullhorn.
ACEC Members: $199