Right Person, Right Message, Right Time: Bringing Context To Content for Big Impact

Thursday, May 18, 2017 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Tim Asimos, CPSM, Vice President, Director of Digital Innovation, circle S studio

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Your firm needs marketing to attract, engage, and ultimately acquire new clients. But today's professional services buyers are becoming jaded by the daily barrage of messaging and content. They have short attention spans and high demand for brand experiences that add value and are tailored to their needs.

So as more and more firms are getting on board with content marketing, it’s not enough to create one-size-fits-all content.

Winning the battle for engagement depends on communicating with your audience using content that is contextually relevant to where they are in the customer lifecycle.

Simply put – context personalizes the content experience through more targeted and relevant one-to-one interactions. But creating content that truly stands out and resonates with your target audience is no easy task.

Join Tim Asimos to learn how you can bring context to your content by targeting the right audience, using the right messages, and sending at the right time in the buyer’s journey. Through real-world examples and field-tested best practices, you'll learn how to better engage your target audiences with marketing that acts more like a magnet and less like a bullhorn.

TAKEAWAYS: 

  • Discover why most professional services content falls flat with prospects and clients
  • Define what “buyer personas” are and how to use them effectively
  • Identify how to create contextually relevant and meaningful content using the process of “content mapping”
  • Understand how and when to use various formats and communications channels for maximum impact

 

Registration:
ACEC Members: $199
Non-members: $299

Click here for the faxable registration form
>> Click here to register.

 

Contact:
Maureen Brown
202-682-4349
education@acec.org

 

 

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