Tuesday, June 9, 2015, 1:30 PM - 3:00 PM (Eastern Time (US & Canada))
Curriculum Track: Marketing and Business Development
Member Organization: National Events
Faculty: Sylvia Montgomery, Senior Partner, Hinge Branding and Marketing for Professional Services
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Every firm says they’re different—but after a while, all those differences start to sound awfully similar. “We care about our clients.” “We do great work.” “We have quality people.”
To be successful, a differentiator must meet three essential criteria: it must be true, it must be relevant to prospects, and it must be provable. But most differentiators fail to meet all three of these principles.
So how do you identify what really sets your firm apart or choose a new, powerfully differentiated direction?
In this webinar, Hinge Marketing Senior Partner Sylvia Montgomery, CPSM, will explore 21 ways that your firm can differentiate itself to gain a competitive advantage in the marketplace.
ACEC Members: $199