The 21 Best Differentiators for Your Firm

Tuesday, June 9, 2015, 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

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Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Sylvia Montgomery, Senior Partner, Hinge Branding and Marketing for Professional Services

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Every firm says they’re different—but after a while, all those differences start to sound awfully similar. “We care about our clients.” “We do great work.” “We have quality people.”

To be successful, a differentiator must meet three essential criteria: it must be true, it must be relevant to prospects, and it must be provable. But most differentiators fail to meet all three of these principles.

So how do you identify what really sets your firm apart or choose a new, powerfully differentiated direction?

In this webinar, Hinge Marketing Senior Partner Sylvia Montgomery, CPSM, will explore 21 ways that your firm can differentiate itself to gain a competitive advantage in the marketplace.

Learning objectives:

• 21 differentiators that work for professional services firms
• Steps that your firm can take to identify its existing differentiators or new ones to pursue
• What distinguishes a powerful differentiator and how to know that it’s meaningful in your marketplace
• How to own your differentiators and live them out

Registration:
ACEC Members: $199
Non-members: $299

Click here for the faxable registration form

Location

Contact

Maureen Brown
202-682-4349
education@acec.org