The Rebranding Challenge: Managing Your A/E/C Firm Through a Rebrand

Tuesday, May 8, 2018 1:30 PM - 2:30 PM (Eastern Time (US & Canada))

05-08-2018 01:30 PM 05-08-2018 02:30 PM 15 The Rebranding Challenge: Managing Your A/E/C Firm Through a Rebrand The Rebranding Challenge: Managing Your A/E/C Firm Through a Rebrand Online ACEC false MM/DD/YYYY add to calendar

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This online class carries 1.0 PDH (Professional Development Hour).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Ida Cheinman, Principal/Creative Director, Substance151, Benefit LLC

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Rebranding looks different for every business. It varies considerably in cost, time, and exact deliverables ... but that doesn't mean you have to start the process from scratch.

By following a strategic and disciplined process, you can help reduce headaches and prevent both costs and timelines spiraling out of control.

Join Ida Cheinman to explore re-branding best practices and learn from real "war stories." You'll demystify the rebranding process and answer critical questions such as:

  • Why rebrand?
  • How often should you revisit your brand?
  • How do you know when it’s time for a rebrand? 
  • Rebrand vs. refresh – what’s right for your firm?
  • How do we set goals, manage expectations and ensure internal buy-in?
  • What are the pros and cons of doing it all in-house vs. outsourcing?
  • What steps should you take before hiring a consultant/agency?
  • What’s involved in the rebranding process from start to finish?
  • How do you successfully launch and manage your new brand?

You'll walk away from this 60-minute session not only ready to navigate the process with mastery and ease (while maintaining your sanity!), but also ready to ensure that the new brand meets your firm's current and future needs, creates a competitive advantage, and delivers results.


ACEC Members: $149
Non-members: $249

Click here for the faxable registration form
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Maureen Brown


X Did you know ...? All ACEC Online Classes carry 1-1.5 PDH credits. For more information check out our complete list of FAQs. Find My Answer >>


Refunds, Credits, Substitutions, and Cancellations

To successfully access an ACEC live or on-demand online class, you must be using Windows 7 or higher.

For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact for further information.




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