The Rebranding Challenge: Managing Your A/E/C Firm Through a Rebrand

Tuesday, May 8, 2018 1:30 PM - 2:30 PM (Eastern Time (US & Canada))

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This online class carries 1.0 PDH (Professional Development Hour).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Ida Cheinman, Principal/Creative Director, Substance151, Benefit LLC

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Rebranding looks different for every business. It varies considerably in cost, time, and exact deliverables ... but that doesn't mean you have to start the process from scratch.

By following a strategic and disciplined process, you can help reduce headaches and prevent both costs and timelines spiraling out of control.

Join Ida Cheinman to explore re-branding best practices and learn from real "war stories." You'll demystify the rebranding process and answer critical questions such as:

  • Why rebrand?
  • How often should you revisit your brand?
  • How do you know when it’s time for a rebrand? 
  • Rebrand vs. refresh – what’s right for your firm?
  • How do we set goals, manage expectations and ensure internal buy-in?
  • What are the pros and cons of doing it all in-house vs. outsourcing?
  • What steps should you take before hiring a consultant/agency?
  • What’s involved in the rebranding process from start to finish?
  • How do you successfully launch and manage your new brand?

You'll walk away from this 60-minute session not only ready to navigate the process with mastery and ease (while maintaining your sanity!), but also ready to ensure that the new brand meets your firm's current and future needs, creates a competitive advantage, and delivers results.


ACEC Members: $149
Non-members: $249

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Maureen Brown






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