Unleashing the Power of LinkedIn Company Pages

Thursday, January 10, 2019 1:30 PM - 2:30 PM (Eastern Time (US & Canada))

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This online class carries 1.0 PDH (Professional Development Hour).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Rich Friedman, Friedman & Partners

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Many A/E/C firms simply go through the motions of creating and maintaining a company LinkedIn page without sufficient thought to strategy—including the image their page conveys, its role in attracting potential talent, and in reinforcing your marketing and business development messaging and outreach.

Join Rich Friedman to delve into the benefits of having a robust LinkedIn firm page and learn specific tips and best practices for making your page stand out from competitors.

Learning Objectives:

  • Discover the valuable role that your firm’s LinkedIn page can play in your firm’s recruiting, retention, and business development efforts
  • Identify five best practices and five pitfalls to avoid for your LinkedIn company page
  • Learn to critically analyze a LinkedIn company page and optimize your own by adding vital content and features that discerning users look for


ACEC Members: $179
Non-members: $279

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Maureen Brown






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