Wednesday, October 24, 2018 1:30 PM - 2:30 PM (Eastern Time (US & Canada))
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This online class carries 1.0 PDH (Professional Development Hour).
Curriculum Track: Marketing and Business Development
Member Organization: National Events
Faculty: Ida Cheinman, Principal/Creative Director, Substance151, Benefit LLC
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In a world where everything starts online and 67% of the buyer journey is completed prior to first contact, impatient, savvy and self-directed A/E customers demand personalized and relevant message and content – delivered when, where, and how they want it.
The strategies that have always worked in the past are quickly becoming outdated and ineffective. To continue to compete and win through 2020, your firm needs a fully updated marketing toolbox.
Join Ida Cheinman to learn how your firm can successfully reach, engage, and convert the new generation of "empowered customers" using modern marketing principles and tools. You'll leave this session ready to:
ACEC Members: $179