Courses

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Radically Relevant: Reshape Your Message, Earn Their Attention, Gain More Trust and Clients

Today’s professional services buyers are inundated with marketing messages from all directions. The marketplace is crowded, competition is fierce, and differentiation is difficult. So how do you connect and engage…

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Understanding Your Key Financial Ratios

Understanding Your Key Financial Ratios

If your car isn’t running right you call a mechanic, but if your company sputters and wheezes, it’s your job to diagnose and fix the problem. By regularly monitoring key…

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Using Competitive Intelligence to Win Work

Aristotle Onassis said, “The secret of business is to know something that nobody else knows.” In a world of intense competition for A/E services, firms that uncover hidden client needs…

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Leveraging the Seller-Doer to Future-Proof your Business Development Strategy

Leveraging the Seller-Doer to Future-Proof your Business Development Strategy

On average, 70% of your client’s fact-finding, opinion-building, and decision-making is done before they raise their hand and say: “I need an engineer.” That means 70% of the selection process…

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Now That You're A Project Manager: Responsibilities and Challenges

Now That You’re A Project Manager: Responsibilities and Challenges

Everyone has their own reasons for becoming an engineer, but very rarely do engineers set out early in their careers to become a project manager. In fact, many project managers…

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The Unspoken Truth of Proposal Strategy

The Unspoken Truth of Proposal Strategy

How much of a factor is price? What are owners really asking for in the RFP? How do owners review responses to a solicitation? Is best value really best value? No…

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M&A: Culture, Clients, and Staff - Reduce Flight Risks and Protect Revenue

M&A: Culture, Clients, and Staff – Reduce Flight Risks and Protect Revenue

Faced with a merger or acquisition, stakeholders – clients, staff, shareholders – often assess what OTHER changes they might make. This means firms are at peak risk for client and…

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What’s Driving Your Firm’s Valuation? What Matters and Why It Matters

What’s Driving Your Firm’s Valuation? What Matters and Why It Matters

All engineering firm owners know that keeping an eye on operating profit and working capital is essential to increasing cash flow available to shareholders, and that increased cash flow raises…

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Qualifiers and COAs: Understanding Connections, Mitigating Risks

Qualifiers and COAs: Understanding Connections, Mitigating Risks

The relationship between individual P.E. licenses and engineering firm licenses (COAs) is not widely understood. As a result, firms are often blindsided by regulatory fallout following a change in the…

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Maximizing Your Business Development ROI

Maximizing Your Business Development ROI

Many engineering professionals are overwhelmed at the thought of having to conduct business development (BD) on top of project responsibilities, staff mentoring, and other key functions. Join Rich Friedman to…

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