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This softcover book will be shipped within 5-7 days. Also available for purchase in PDF format*MS Word templates are available for download immediately after you place your order.

Capture Planning for the Win is a step-by-step, scalable capture and pursuit management guide that will help you evaluate and improve your firm’s business development capabilities.
Whether you’re pursuing public- or private-sector work, this guide equips your firm with a client-focused toolbox for identifying and understanding key stakeholders and decision makers, as well as developing and reinforcing competitive positions to help you write winning proposals – and even sole-source work more frequently.
Capture Planning for the Win also includes customizable MS Word templates* for benchmarking business development activities, capture planning, and effective Go/No-Gos.
Along with the guide’s capture and pursuit planning and management material, you’ll find 11 additional areas for plan development and evaluation, including:
  • Strategic and operations planning
  • Leadership and communications
  • Budgeting and marketing planning
  • Client maintenance and service
  • Integrated marketing planning
  • New markets penetration
  • Community involvement and networking
  • Internal marketing and support
  • Measuring results and accountability Business development culture Training and development
Resource Type

Book

Topic Area

Client Expectations of Perfection, Marketing

Date

January 31, 2019

Resource Link

View Resource

ACEC Member Price

$ 20.00

Non-Member Price

$ 30.00

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