Courses

How to Boost Your Culture Through Marketing

How to Boost Your Culture Through Marketing

As your firm struggles to recruit and retain engaged employees in an increasingly competitive environment, you may be putting in place systems and incentives to help you stand out. But…

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Introduction to Client Utility Risk Assessment and Cybersecurity Risk Management

Introduction to Client Utility Risk Assessment and Cybersecurity Risk Management

Your water and electric utility clients are facing new requirements for physical and cyber risk assessments, risk management processes, and emergency response planning. These clients will be looking to you…

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Understanding Your Key Financial Ratios

Understanding Your Key Financial Ratios

If your car isn’t running right you call a mechanic, but if your company sputters and wheezes, it’s your job to diagnose and fix the problem. By regularly monitoring key…

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Using Competitive Intelligence to Win Work

Aristotle Onassis said, “The secret of business is to know something that nobody else knows.” In a world of intense competition for A/E services, firms that uncover hidden client needs…

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Leveraging the Seller-Doer to Future-Proof your Business Development Strategy

Leveraging the Seller-Doer to Future-Proof your Business Development Strategy

On average, 70% of your client’s fact-finding, opinion-building, and decision-making is done before they raise their hand and say: “I need an engineer.” That means 70% of the selection process…

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RFP – Request for Personality, Win People, Win Projects

RFP – Request for Personality, Win People, Win Projects

Available on 8/23. “All things being equal, people will work with people they like; all things not being equal, they still will.” – John Maxwell If you’re not winning the…

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Radically Relevant: Reshape Your Message, Earn Their Attention, Gain More Trust and Clients

Today’s professional services buyers are inundated with marketing messages from all directions. The marketplace is crowded, competition is fierce, and differentiation is difficult. So how do you connect and engage…

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Fighting Capitalism with Capitalism: How ESOPs Stack Up

Fighting Capitalism with Capitalism: How ESOPs Stack Up

Is an Employee Stock Ownership Program the right transition strategy for your firm? Join Bob Massengill to compare ESOPs to other transition strategies, including third-party sales and internal buyouts.You’ll quickly…

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Identify When, Where and How to Increase Profit with Value-Based Pricing

Identify When, Where and How to Increase Profit with Value-Based Pricing

In a poll of A/E/C industry leaders responsible for leading the pricing conversation in their firms, we found the vast majority fall prey to two critical problems: We underestimate our…

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Workplace Violence and Firearms – A Risk Management Discussion

Workplace Violence and Firearms – A Risk Management Discussion

Does your A/E firm have a sound firearm policy? If not, it’s time to take an in-depth look at the implications and risks when employees carry firearms into the workplace.…

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